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Avocado Entrepreneur

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The Profit Lie: Why Reinvesting Everything Might Be Killing Your Business

Issue #14 Why does everybody talk about “reinvesting profits” like it’s a good thing? When they say they’re putting their life on credit cards so every penny can go back into the business, I get an ulcer. I yell at my computer screen like a guy watching football. “No, that is NOT what profit is!” But, alas, they can’t hear me over the sound of their own desperation because they reinvested their profits and now can’t afford rent. 🤦 When you’re running a business, you’re SUPPOSED to get money...

Issue #13 I don’t know about you, but it seems to me that getting people’s attention is harder than ever these days. People in all corners of the internet are bewailing the amount of unnecessary noise that shortens people’s attention spans and makes them more suspicious of sales tactics (all while contributing to that unnecessary noise 😅) Marketing is harder and more expensive than ever, and people jealously guard their audiences for fear someone will “steal” them… as if a list of people...

Issue #12 “Should I quit my job to pursue my dreams?” That’s the big question, isn’t it? The consensus online seems to be people saying, “Yes! You should definitely take that leap of faith! Your business is just a hobby if you don’t take it seriously!” And while this is true, it doesn’t account for how you will have money if your business isn’t yet making enough to support you. We’ve all heard horror stories of people who quit their soul-sucking corporate jobs too quickly, burned out, and...

Issue #1 In January 2020, I discovered Clickfunnels. I’d been involved with online entrepreneurship before (created and ran a blog in 2016-2017, studied blogging, course creating, and online marketing/sales ever since) but this was my first experience with a truly glamorous approach to online business. I was a young single woman still living with my parents and trying to figure out how to make enough money to move out. I had big dreams (and big fears). I was swept away with the promises of...