The Profit Lie: Why Reinvesting Everything Might Be Killing Your Business


Issue #14 Why does everybody talk about “reinvesting profits” like it’s a good thing? When they say they’re putting their life on credit cards so every penny can go back into the business, I get an ulcer. I yell at my computer screen like a guy watching football. “No, that is NOT what profit is!” But, alas, they can’t hear me over the sound of their own desperation because they reinvested their profits and now can’t afford rent. 🤦 When you’re running a business, you’re SUPPOSED to get money...